The Marvel Universe (also designated Earth-616), is the mainstream universe of Marvel Comics from 1939 to present.
All of Marvel's super-hero stories take place here, except when the series is explicitly said to not occur there. Also, a lot of licensed property exist in the Marvel Universe as well.
Marvel has excluded much of it's not heroic work form the main Marvel Universe, such as it's humor titles.
Marvel Comics has kept a very tight continuity since it's inception, unlike it's distinguished competition. When it chooses to do a rebooted/revamped version of a character, it does so by placing those stories in an alternate reality while maintaining the original universe intact. However, Marvel does try to keep it's characters young, by maintaining that the events from 1961 (the debut of the Fantastic Four) to the present all occur within a 10 - 12 year period.
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